Yaiza Paños

Yaiza Paños is responsible for marketing Ceramics at Borregaard based in Barcelona, Spain. She studied Audiovisual Communication at the University of Valencia and specialized in Marketing and Advertising. She holds a Masters degree in Digital Marketing and Online Positioning and works with BioKeram helping with marketing and communication. Send Mail
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Recent posts

Latest trends in the ceramic sector

By Yaiza Paños 26-Feb-2020 07:15:00

As you know, February is a key month for ceramics in Spain. This year both Cevisama and Qualicer took place and we could foresee what the future of ceramics will look like. Like the previous years, large sizes and high definition printing continue to reign. However we could also see a growing concern towards more sustainable ceramics and the first steps towards the famous Industry 4.0. So, what are the main trends we could see there?

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Temaer: Decorative, ceramic trends

Replace Ukrainian clay and maintain quality in your tile production

By Yaiza Paños 29-Jan-2020 15:37:21

Large, thin tiles have become great trend in the ceramic industry and lately the market has responded with higher demands for those sizes. However, manufacturing these big slabs involves some big challenges. The difficulties tile makers face when producing these sizes are related to the mechanics of the tile, the manufacturing methods and the raw materials. One of the greatest challenges has been the conflicts in Ukraine, where most of the clay to manufacture these types of tiles comes from. This has affected significantly the market pricing.

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Temaer: Decorative, large tiles, Clay additives, optimization, cost reduction

QUESTION OF THE MONTH: Measuring benefits

By Yaiza Paños 06-Jun-2019 07:30:00

This month we will focus on the importance of testing and measuring results to optimize production. Both on small and large scale, measuring and analyzing results will definitely help you increase your production efficiency.

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Temaer: Question of the month, optimization

QUESTION OF THE MONTH: KEY TOOLS TO USE IN CERAMIC MANUFACTURING

By Yaiza Paños 03-May-2019 16:28:51

Measuring results is key to be able to understand how your production is going and if you should make any changes in your supply chain. In today's ceramic market, new tools to measure different parameters appear every year, making it barely impossible to be able to catch up with all of them. However, we have found several that we think might be relevant and a bit more unknown. So this month is all about tools!

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Temaer: Question of the month, Plasticity, Scumming, Tools

QUESTION OF THE MONTH: How to reduce costs in ceramic production

By Yaiza Paños 05-Apr-2019 09:59:00

Reducing production costs has always been an important topic for ceramic manufacturers. There are many ways to reduce costs, but it is not always so easy to do so when you want to achieve high quality results. We can give you a few tips to reduce your manufacturing costs without affecting the final product. This month we will go over cost reduction in both decorative tile and brick and roof tile production, so don’t miss our blog posts!

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Temaer: Question of the month, Clay additives, cost reduction

QUESTION OF THE MONTH: Kilns

By Yaiza Paños 08-Mar-2019 15:38:26

This month we will talk about kilns. From their importance during the manufacturing process of both bricks and tiles, to new kilns and trends we can find nowadays. We have asked some questions to our ceramics experts and here is what they have told us. 

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Temaer: Question of the month, Clay additives, kilns

QUESTION OF THE MONTH: What are the latest trends in decorative ceramics?

By Yaiza Paños 07-Feb-2019 16:15:06

Last week we were lucky enough to visit one of the most important ceramic events in Spain, Cevisama, where we could foresee what the future of ceramics will look like. During 5 days, manufacturers exhibit their products, where large sizes and high definition printing continue to reign. So, what are the main trends we could see there?

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Temaer: Question of the month, Decorative, cevisama, ceramic trends

QUESTION OF THE MONTH: challenges in brick manufacturing

By Yaiza Paños 17-Jan-2019 17:03:45

In today’s question of the month we talk about bricks and challenges of manufacturing. During last year we wrote several articles on bricks; how to optimize production, how to increase extrusion rates and how to reduce cracking... This month we will talk about brick manufacturing and how to improve the process.

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Temaer: Structural, Question of the month, Clay additives, bricks

QUESTION OF THE MONTH: Frequently Asked Questions - clay conditioners

By Yaiza Paños 13-Dec-2018 07:07:00

We're getting very close towards the end of the year and inspired by the Christmas lights and the chilly weather we have decided to make a "Question of the Month - Christmas Edition". In this special edition we have gathered all of the questions received during the year to prepare a Top 5 FAQs regarding clay conditioners. Are you curious about clay conditioners? Keep reading!

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Temaer: Structural, Question of the month, Decorative, Clay additives

QUESTION OF THE MONTH: How can I reduce the drying time of my production?

By Yaiza Paños 08-Nov-2018 13:15:00

Reducing the drying time of ceramic production is something that many manufacturers aim. However, it is not easy as it requires optimizing the drying parameters such as temperature, relative humidity, and air movement. It involves many variables, but we can tell you some effective tips to acheive your objectives.

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Temaer: Structural, Question of the month, Decorative, Drying, Clay additives, optimization

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A blog from BioKeram

BioKeram is a new range of products from Borregaard, the world's leading supplier of high performance biopolymers to the ceramics industry, with more than 50 years experience in the ceramics market. With this blog we aim to share our knowledge regarding ceramic process optimization.


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